Florence · Bagru · Sydney · live nowSeed · 2026 · open roundJaalYantra · Medo · v3 live

A garment with provenance, made by hands you can name.A confidence engine for custom clothing.Three surfaces. One source of truth.

Design with vetted artisans. Track every stitch. Wear something that comes with its own story — and the receipts to prove it.Marketplace + production OS that gives every garment verifiable provenance and gives every artisan a global storefront — same rails, both sides.Design, source and sell your collections on the same rails fashion brands like LeAtelier and Cici Label already trust.

Who it's for

Built for fashion houses & independent ateliers.

Whether you run a maison with a sample room or a solo atelier with a phone, JYT is the production OS behind the label — and the network of vetted artisans you produce with.

01 · DESIGN
Design · DSG-2261
Pashmina Shawl — AW26
Design ready
FabricCashmere 80 / Silk 20
ArtisanRukmini · Bagru, IN
Material lotLOT-CSH-0098
Publish to storefront →
One piece, one rail — designed in the atelier, published to a branded storefront, sold.
Maisons & brands

Run design, production, inventory, and storefront on one system.

Independent ateliers

Start solo, route work to vetted makers, sell without building a site.

The maker network

150+ artisans across EU · IN · AU — the other side of your rail.

01 · Design

Sketch, brief, and spin up the piece.

Start a product the way you start a garment — fast or in full. Quick-add a single-variant piece in your default currency, or open the advanced flow for variants, region-based pricing, SEO, and organisation fields. Design boards and mood references keep the brief in one place.

  • Quick-add vs. advanced product creation
  • Variants, region-based pricing, SEO fields
  • Design boards & pre-production assets
  • Describe-from-image to draft copy
01 · NEW PRODUCT
Create
Start a new piece
Quick add
One variant, default currency
~30 sec
Advanced
Variants, pricing, SEO
Full control
02 · Produce

Route tasks to vetted artisans, track every run.

Turn a design order into a production run with task templates, dependencies, and a vetted partner assigned. Watch it move from accepted to finished, capture real output and cost per run, and see materials, labour, overhead, and partner fee roll up into one number.

  • Task templates & dependencies
  • Per-run cost: materials · labour · overhead · partner fee
  • Accept → start → finish lifecycle
  • Live progress from the partner portal
01 · RUN
Run · RUN-0442
Pashmina Shawl ×12
Rukmini
Cut & prep
Dye — indigo
HandweaveIn progress
Finish & QC
03 · Supply

Track raw materials end to end.

Know what you have and what's on the way. Inventory by location, reorder alerts, and supplier notifications keep raw materials flowing into production — with unit costs that feed straight back into your run economics.

  • Inventory by location
  • Reorder alerts & supplier notifications
  • Unit costs flow into run cost
  • Inbound orders & receiving
01 · BY LOCATION
Inventory
Raw materials by location
Cashmere yarn
Bagru hub
84 kg
Mulberry silk
Florence hub
40 m
Indigo dye
Bagru hub
Low · 6 kg
04 · Sell & coordinate

Publish branded, coordinate on the channels makers already use.

Ship to a headless storefront with custom domains and a Digital Product Passport per SKU — publish without rebuilding a site. Behind it, partners get tasks and updates on WhatsApp and a mobile-first portal, so coordination happens where your makers already are.

  • Headless storefront + custom domains
  • Digital Product Passport per SKU (EU ESPR-ready)
  • WhatsApp + mobile-first partner portal
  • Instagram & Facebook product sync
01 · PUBLISH
leatelier.com
Branded storefront
Live
Pashmina Shawl
Headless storefront + custom domain
Digital Product Passport per SKU
EU ESPR-ready provenance
See the full atelier OS →
The problem we wear

Today, even premium clothing comes with a blind spot: you don't know who made it, where it came from, or how it was produced. We're stitching the truth back in.

The thesis

Provenance is becoming table stakes. Custom is becoming the only way to prove it.

Two regulatory and cultural shifts converge: EU ESPR / Digital Product Passport mandates verifiable supply chains by 2027, while a generation of buyers will pay 30%+ for a garment with a story. The cheapest way to deliver both is to build the rails directly between the maker and the wearer.

The platform

Three surfaces. One source of truth.

01 · Admin

For the brand.

  • Design boards & collections
  • Production tasks & routing
  • Inventory by location
  • Orders, payments, fulfilment
02 · Partners

For the makers.

  • Mobile-first portal
  • Task accept / decline
  • Live progress & chat
  • Payouts in their currency
03 · Storefront

For the wearer.

  • Headless e-commerce
  • Product passport per SKU
  • Instagram & FB sync
  • Custom domains
Meet the makers

Hands you can name, ateliers you can visit.

Rukmini

Block printingBagru, IN

Third-generation Dabu artist. Works in indigo and madder; hand-carves her own blocks.

Lorenzo

Bespoke tailoringFlorence, IT

Trained at Fratelli Patané. Twenty-year jacket-maker, fluent in Tuscan wool houses.

Mei

Hand embroiderySydney, AU

Goldwork specialist. Works on bridal couture and slow-fashion capsule collections.

The stack · Medo

One system. Sketch to shipment.

01 · Design

Sketch & brief the piece.

  • Design & mood boards
  • Pre-production assets
  • Partner assignment
02 · Produce

Route tasks to vetted artisans.

  • Task templates & dependencies
  • Mobile-first partner portal
  • Live progress updates
03 · Supply

Track raw materials end to end.

  • Inventory by location
  • Reorder alerts
  • Supplier notifications
04 · Sell

Ship & publish, branded.

  • Headless storefront
  • Instagram & Facebook sync
  • Full traceability per SKU
Two-sided hypothesis

Same rails. Both ends.

Scenario A · The Maison
Gucci.
Heritage house, global distribution, 100+ years of craft IP.
  • 01
    Verifiable provenance, per SKU.Artisan, village, material lot — auditable on the product page.
  • 02
    A vetted Italian craft bench.Capsules and made-to-order without in-house sourcing ops.
  • 03
    Compliance-ready by default.Digital Product Passport & EU ESPR out of the box.
  • 04
    Story without slowdown.Living narrative for marketing; ops keep their cadence.
+18%
Hypothesized lift on craft-led capsules.
Scenario B · The Atelier of One
Rukmini.
Solo block-printer, Bagru. Phone-first. Has never shipped outside India.
  • 01
    A storefront, without a website.Profile, payments and shipping switched on day one.
  • 02
    Real buyers, not middlemen.Margin stays with the maker, not a chain of agents.
  • 03
    Tasks in her pocket.Partner app in her language; accept work, get paid, same phone.
  • 04
    A portfolio that compounds.Each finished piece grows her discoverability.
Hypothesized take-home per garment vs. local wholesaler.
What's inside

Close every gap.

01

Verifiable provenance

Artisan, village, material lot — auditable on the product page.

02

Same rails, both ends

Maison or solo atelier — one production OS, both sides of the trade.

03

Compliance by default

Digital Product Passport & EU ESPR built in, not bolted on.

04

A storefront without a site

Headless commerce + custom domains. Publish without rebuilding.

Without us / with us

Stop reconciling. Start shipping.

The way most ateliers run
On the platform
01Spreadsheets in 4 tabs, two timezones out of date
01One source of truth, live across admin / partner / storefront
02WhatsApp threads for production updates
02Mobile-first partner portal with task accept / decline / status
03PDF lookbooks → manual product entry
03Design module feeds collection + storefront in one click
04Provenance claims with no receipt
04Digital Product Passport per SKU, EU ESPR ready
05Custom site rebuild for every brand
05Headless storefront on custom domains, switched on day one
Traction · live

Numbers from the platform, not the slide.

150
Artisans onboarded
EU · IN · AU
10/ mo
Inbound signups
~20% curation rate
10/ mo
Client orders
Avg order value tracked
GMV this month
Live metrics warming up
Brands shipping on it

Same rails. Their stories.

From sample room to storefront on one rail. We stopped reconciling spreadsheets.

Our partners get tasks on their phones. Production lead time dropped 40%.

The product passport sells the garment for us. Buyers ask for the receipt.

Be early

First 100 get a fitting.

Join the waitlist and we'll pair you with an atelier and a piece — yours, made by name, made by hand.

One email per quarter — no marketing slop.

The raise
€500K
Seed · 2026 · open round

Use of funds: dedicated sales team · artisan onboarding in EU/IN/AU · paid acquisition & brand · connecting production hubs.

Want to talk?

Drop your email and we'll send the data room and a calendar link.

Get a demo
Run
your
atelier.
JaalYantra · since 2025

15+ happy customers · 3+ brands shipping. Tell us what you're making and we'll show you the platform live.

See it on your collection.

30-minute call. We'll spin up a sandbox with your products in it.

JYT - Close every gap