Rukmini
Block printingBagru, IN
Third-generation Dabu artist. Works in indigo and madder; hand-carves her own blocks.
Florence · Bagru · Sydney · live nowSeed · 2026 · open roundJaalYantra · Medo · v3 live
A garment with provenance, made by hands you can name.A confidence engine for custom clothing.Three surfaces. One source of truth.
Design with vetted artisans. Track every stitch. Wear something that comes with its own story — and the receipts to prove it.Marketplace + production OS that gives every garment verifiable provenance and gives every artisan a global storefront — same rails, both sides.Design, source and sell your collections on the same rails fashion brands like LeAtelier and Cici Label already trust.
The problem we wear
Today, even premium clothing comes with a blind spot: you don't know who made it, where it came from, or how it was produced. We're stitching the truth back in.
The thesis
Provenance is becoming table stakes. Custom is becoming the only way to prove it.
Two regulatory and cultural shifts converge: EU ESPR / Digital Product Passport mandates verifiable supply chains by 2027, while a generation of buyers will pay 30%+ for a garment with a story. The cheapest way to deliver both is to build the rails directly between the maker and the wearer.
The platform
Three surfaces. One source of truth.
For the brand.
- Design boards & collections
- Production tasks & routing
- Inventory by location
- Orders, payments, fulfilment
For the makers.
- Mobile-first portal
- Task accept / decline
- Live progress & chat
- Payouts in their currency
For the wearer.
- Headless e-commerce
- Product passport per SKU
- Instagram & FB sync
- Custom domains
Meet the makers
Hands you can name, ateliers you can visit.
Lorenzo
Bespoke tailoringFlorence, IT
Trained at Fratelli Patané. Twenty-year jacket-maker, fluent in Tuscan wool houses.
Mei
Hand embroiderySydney, AU
Goldwork specialist. Works on bridal couture and slow-fashion capsule collections.
The stack · Medo
One system. Sketch to shipment.
Sketch & brief the piece.
- Design & mood boards
- Pre-production assets
- Partner assignment
Route tasks to vetted artisans.
- Task templates & dependencies
- Mobile-first partner portal
- Live progress updates
Track raw materials end to end.
- Inventory by location
- Reorder alerts
- Supplier notifications
Ship & publish, branded.
- Headless storefront
- Instagram & Facebook sync
- Full traceability per SKU
Two-sided hypothesis
Same rails. Both ends.
Scenario A · The Maison
Gucci.
Heritage house, global distribution, 100+ years of craft IP.
- 01Verifiable provenance, per SKU.Artisan, village, material lot — auditable on the product page.
- 02A vetted Italian craft bench.Capsules and made-to-order without in-house sourcing ops.
- 03Compliance-ready by default.Digital Product Passport & EU ESPR out of the box.
- 04Story without slowdown.Living narrative for marketing; ops keep their cadence.
+18%
Scenario B · The Atelier of One
Rukmini.
Solo block-printer, Bagru. Phone-first. Has never shipped outside India.
- 01A storefront, without a website.Profile, payments and shipping switched on day one.
- 02Real buyers, not middlemen.Margin stays with the maker, not a chain of agents.
- 03Tasks in her pocket.Partner app in her language; accept work, get paid, same phone.
- 04A portfolio that compounds.Each finished piece grows her discoverability.
3×
What's inside
Close every gap.
Verifiable provenance
Artisan, village, material lot — auditable on the product page.
Same rails, both ends
Maison or solo atelier — one production OS, both sides of the trade.
Compliance by default
Digital Product Passport & EU ESPR built in, not bolted on.
A storefront without a site
Headless commerce + custom domains. Publish without rebuilding.
Without us / with us
Stop reconciling. Start shipping.
The way most ateliers run
On the platform
01Spreadsheets in 4 tabs, two timezones out of date
01One source of truth, live across admin / partner / storefront
02WhatsApp threads for production updates
02Mobile-first partner portal with task accept / decline / status
03PDF lookbooks → manual product entry
03Design module feeds collection + storefront in one click
04Provenance claims with no receipt
04Digital Product Passport per SKU, EU ESPR ready
05Custom site rebuild for every brand
05Headless storefront on custom domains, switched on day one
Traction · live
Numbers from the platform, not the slide.
150
Artisans onboarded
EU · IN · AU
10/ mo
Inbound signups
~20% curation rate
10/ mo
Client orders
Avg order value tracked
—
GMV this month
Live metrics warming up
Brands shipping on it
Same rails. Their stories.
“From sample room to storefront on one rail. We stopped reconciling spreadsheets.”
“Our partners get tasks on their phones. Production lead time dropped 40%.”
“The product passport sells the garment for us. Buyers ask for the receipt.”
Be early
First 100 get a fitting.
Join the waitlist and we'll pair you with an atelier and a piece — yours, made by name, made by hand.
The raise
€500K
Use of funds: dedicated sales team · artisan onboarding in EU/IN/AU · paid acquisition & brand · connecting production hubs.
Want to talk?
Drop your email and we'll send the data room and a calendar link.
Get a demo
Run
your
atelier.
your
atelier.
15+ happy customers · 3+ brands shipping. Tell us what you're making and we'll show you the platform live.
See it on your collection.
30-minute call. We'll spin up a sandbox with your products in it.